BKNG AI Stock Analysis – Buy, Hold, or Avoid?
Booking Holdings Inc. (BKNG)
Fundamentals
Booking Holdings (BKNG) demonstrates robust fundamentals, driven by consistent revenue and earnings growth, resilient profitability metrics, and a leading position in global online travel. Despite exposure to cyclical and geopolitical risks, BKNG’s scalability and asset-light model underpin a strong financial profile. Earnings have generally met or exceeded expectations in recent quarters, supporting a positive long-term outlook.
Financial Highlights
- Revenue
- Net Income
- Net Margin (%)
Revenue
16.05% YoY
Q4 2025
Net Income
33.71% YoY
Q4 2025
Net Margin
Q4 2025
Growth Metrics
Revenue Growth YoY
Latest Quarter: Q4 2025
Net Income Growth YoY
Latest Quarter: Q4 2025
Revenue Per Share Growth YoY
Latest Quarter: Q4 2025
EPS Growth YoY
Latest Quarter: Q4 2025
Book Value Per Share Growth YoY
Latest Quarter: Q4 2025
| Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | 6.3B | 9.0B | 6.8B | 4.8B | 5.5B | 8.0B | 5.9B | 4.4B |
| Revenue Growth YoY | +16.05% | +12.68% | +16.03% | +7.86% | +14.36% | +8.90% | +7.27% | +16.86% |
| Net Income | 1.4B | 2.7B | 895.0M | 333.0M | 1.1B | 2.5B | 1.5B | 776.0M |
| Net Income Growth YoY | +33.71% | +9.18% | -41.16% | -57.09% | +381.08% | +0.24% | +17.91% | +191.73% |
| EPS | $1.76 | $3.39 | $1.10 | $0.41 | $1.29 | $3.01 | $1.80 | $0.91 |
| EPS Growth YoY | +36.18% | +12.59% | -38.72% | -55.31% | +407.22% | +6.73% | +27.82% | +220.93% |
Profitability Metrics
Technical Analysis
BKNG is currently in a declining phase with a Stage 4 downtrend and weak momentum signals. The stock price is hovering near its 50-day moving average but remains well below the 150 and 200-day SMAs, indicating longer-term bearish pressure. Momentum and trend indicators show no strong directional conviction, suggesting a range-bound or weakening market context.
No extreme reading
Mixed signals
Range-bound market
Watching for cross
Key Technical Values
Price with Moving Averages
50-day, 150-day and 200-day simple moving averages
Relative Strength Index
Momentum oscillator measuring speed and magnitude of price changes
RSI (14)
Earnings
Booking Holdings (BKNG) demonstrates robust fundamentals, driven by consistent revenue and earnings growth, resilient profitability metrics, and a leading position in global online travel. Despite exposure to cyclical and geopolitical risks, BKNG’s scalability and asset-light model underpin a strong financial profile. Earnings have generally met or exceeded expectations in recent quarters, supporting a positive long-term outlook.
Latest Earnings
Q4 2025 Earnings (Dec 31, 2025)
Earnings Per Share (EPS)
Actual
$1.95
Estimated
$1.95
Surprise
$0.00
Surprise %
0.00%
Revenue
Actual
$6.35B
Estimated
$6.14B
Surprise
+$209.69M
Surprise %
+3.42%
Historical Earnings
| Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | |
|---|---|---|---|---|---|---|---|---|
| Earnings Per Share | ||||||||
| EPS (Actual) | $1.95 | $0.99 | $0.55 | $24.81 | $41.55 | $0.84 | $41.90 | $20.39 |
| EPS (Estimated) | $1.95 | $0.96 | $0.50 | $17.34 | $35.82 | $0.77 | $38.70 | $13.98 |
| EPS Surprise | +$0.00 | +$0.04 | +$0.05 | +$7.47 | +$5.73 | +$0.07 | +$3.20 | +$6.41 |
| % Diff | +0.0% | +3.8% | +10.1% | +43.1% | +16.0% | +8.7% | +8.3% | +45.9% |
| Revenue | ||||||||
| Revenue (Actual) | $6.35B | $9.01B | $6.8B | $4.76B | $5.47B | $7.99B | $5.86B | $4.42B |
| Revenue (Estimated) | $6.14B | $8.74B | $6.55B | $4.6B | $5.18B | $7.64B | $5.77B | $4.25B |
| Revenue Surprise | +$209.69M | +$264.8M | +$245.06M | +$165.91M | +$290.75M | +$357.35M | +$87.52M | +$161.09M |
| % Diff | +3.4% | +3.0% | +3.7% | +3.6% | +5.6% | +4.7% | +1.5% | +3.8% |
Valuation
Booking Holdings (BKNG) currently trades at a moderate valuation relative to its sector peers with solid fundamentals underlying its business. The stock presents a moderate growth profile supported by improving earnings and stable revenue growth, reflected in analyst price targets indicating a potential 30-35% upside. While some valuation multiples appear elevated, a combination of strong market position and growth potential justify the current price level.
Valuation Metrics
Price to Earnings
TTM
Price to Sales
TTM
Price to Book
TTM
Enterprise Value to EBITDA
TTM
Enterprise Value to Revenue
TTM
| Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | |
|---|---|---|---|---|---|---|---|---|
| Price to Earnings | 30.43 | 15.91 | 52.55 | 113.60 | 38.44 | 13.97 | 21.61 | 39.33 |
| Price to Sales | 27.37 | 19.41 | 27.67 | 31.78 | 30.02 | 17.60 | 22.44 | 27.65 |
| Price to Book | -31.16 | -36.92 | -28.26 | -24.76 | -40.85 | -38.51 | -30.74 | -30.13 |
| Enterprise Value to EBITDA | 76.37 | 44.31 | 110.44 | 123.87 | 72.62 | 42.10 | 55.98 | 92.95 |
| Enterprise Value to Revenue | 27.70 | 19.52 | 27.88 | 31.97 | 30.18 | 17.72 | 22.62 | 28.06 |
Sentiment & Analyst Ratings
The overall market sentiment for Booking Holdings (BKNG) is cautiously optimistic with a strong analyst consensus leaning towards a buy recommendation. While the stock has experienced a recent pullback driven by AI concerns and geopolitical uncertainties, the company's strong financial outlook and strategic initiatives, including a recent stock split, underpin positive sentiment. Retail investor mood is mixed with cautious optimism, influenced by growth prospects and concerns about travel sector risks.
Analyst Recommendations
Risk Assessment
Booking Holdings Inc. faces a moderate risk profile driven by regulatory challenges in the EU, evolving antitrust investigations, and heightened competition in the online travel sector. While its liquidity position is adequate and solvency metrics suggest a manageable capital structure with good debt service capacity, ongoing geopolitical and macroeconomic uncertainties pose caution for investors. The company's market sensitivity to economic cycles and regulatory changes shapes a cautious but balanced investment outlook.
Liquidity & Solvency
Current Ratio
Latest Quarter: Q4 2025
Quick Ratio
Latest Quarter: Q4 2025
Debt-to-Equity
Latest Quarter: Q4 2025
Debt-to-Assets
Latest Quarter: Q4 2025
| Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | |
|---|---|---|---|---|---|---|---|---|
| Liquidity Metrics | ||||||||
| Current Ratio | 1.33 | 1.33 | 1.25 | 1.22 | 1.31 | 1.23 | 1.17 | 1.22 |
| Quick Ratio | 1.33 | 1.33 | 1.25 | 1.22 | 1.31 | 1.23 | 1.17 | 1.22 |
| Solvency Metrics | ||||||||
| Debt-to-Equity | -3.46 | -3.70 | -2.85 | -2.70 | -4.25 | -4.58 | -4.05 | -4.31 |
| Debt-to-Assets | 0.66 | 0.61 | 0.62 | 0.61 | 0.62 | 0.60 | 0.61 | 0.63 |
Liquidity Assessment
Current Ratio: 1.33(Adequate)
Quick Ratio: 1.33(Strong)
The company has adequate liquidity but may face challenges in a downturn.
Solvency Assessment
Debt-to-Equity: -3.46(Low)
Debt-to-Assets: 0.66(High)
The company has conservative debt levels, indicating low financial risk and strong long-term solvency.
Frequently Asked Questions about BKNG
AI Answers: Common Questions About BKNG
Get AI-powered answers to the questions investors ask most about Booking Holdings Inc.
BKNG is a good buy for long-term investors seeking exposure to digital travel, with a P/E of 26.2 and analyst targets suggesting 30-35% upside from current levels. However, technical weakness and mixed sentiment mean it is prudent to wait for stabilization or a confirmed reversal before initiating new short-term positions.
Unless your thesis has changed or you are a short-term trader, there is no urgent reason to sell; fundamentals remain strong and valuation is fair. However, if you are risk-averse or concerned about further technical downside, consider reducing exposure or setting stop-losses below $170.
The biggest risks are regulatory (EU Digital Markets Act, antitrust fines), cyclical downturns in travel demand, and competition from Airbnb/Expedia or AI disruption. Sentinel notes a debt-to-assets ratio above 0.65 and a current ratio of 1.33, indicating moderate leverage and liquidity, but overall risk is manageable.
Technical resistance levels are at $173.30, $197.15, and $204.01, with downside support at $150.60. Analyst price targets imply 30-35% upside from the current $173.46, suggesting a medium-term target in the $225-235 range if fundamentals and sentiment improve.
BKNG is fairly valued with a P/E of 26.2, EV/EBITDA and P/S above sector averages but justified by 13%+ revenue growth and strong margins. Current multiples are below the 5- and 10-year averages, making the stock attractive versus its historical valuation peaks.
BKNG is fundamentally strong, with double-digit revenue growth, EBITDA margins of 34.2%, net profit margin of 20.1%, and robust free cash flow. The business is asset-light with high recurring revenues and a leading global market position.
Technical analysis is bearish: the stock is in a Stage 4 downtrend, with a death cross (50 SMA below 200 SMA), RSI neutral at 50.4, and weak momentum (ADX <20). Support is at $150.60, resistance at $173.30, $197.15, and $204.01; no clear reversal pattern is present.
Key catalysts include upcoming earnings (with potential for beats or guidance raises), resolution of regulatory investigations, AI-driven product enhancements, and macroeconomic shifts affecting global travel demand.
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