MAR AI Stock Analysis – Buy, Hold, or Avoid?

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Marriott International, Inc. (MAR)

$354.10+1.17 (+0.33%) today

Open
$354.32
High
$357.03
Low
$352.07
Volume
1.12M
Mkt Cap
$93.83B
52W High
$370.00
AI Verdict
Confidence 89%
MARMarriott International, Inc.
AlphaCrew AI
HOLD
Overall
Summary

Marriott International (MAR) is fundamentally strong and technically bullish, but its premium valuation and elevated risk profile warrant caution. While the uptrend and growth prospects remain intact, current pricing limits near-term upside, and macro/regulatory risks are nontrivial. Investors should monitor for a better entry or further earnings acceleration before adding exposure.

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Agent Signals
131
Fund
Tech
Val
Sent
Risk

Fundamentals

Essentia
Essentia
Fundamental Analysis
NEUTRAL

Marriott International demonstrates strong fundamental health with consistent top-line growth and healthy margins, supported by strong brand equity and a formidable global presence. While recent earnings indicate ongoing stability and robust demand within the travel and lodging sector, valuation appears stretched relative to historical averages, and lingering macro risks warrant a measured outlook.

Financial Highlights

Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025$0$2.0B$4.0B$6.0B$8.0BRevenue & Net Income ($)6%8%10%12%14%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$6.69B

4.06% YoY

Q4 2025

Net Income

$445.00M

-2.20% YoY

Q4 2025

Net Margin

6.65%

Q4 2025

Growth Metrics

Revenue Growth YoY

4.06%

Latest Quarter: Q4 2025

Net Income Growth YoY

-2.20%

Latest Quarter: Q4 2025

Revenue Per Share Growth YoY

8.09%

Latest Quarter: Q4 2025

EPS Growth YoY

1.84%

Latest Quarter: Q4 2025

Book Value Per Share Growth YoY

-30.92%

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Revenue6.7B6.5B6.7B6.3B6.4B6.3B6.4B6.0B
Revenue Growth YoY+4.06%+3.74%+4.74%+4.79%+5.48%+5.52%+5.99%+6.45%
Net Income445.0M728.0M763.0M665.0M455.0M584.0M772.0M564.0M
Net Income Growth YoY-2.20%+24.66%-1.17%+17.91%-46.34%-22.34%+6.34%-25.50%
EPS$1.66$2.68$2.78$2.40$1.63$2.07$2.70$1.94
EPS Growth YoY+1.84%+29.47%+2.96%+23.71%-43.40%-17.86%+12.97%-20.82%

Profitability Metrics

Gross Margin

16.53%

TTM

Operating Margin

11.61%

TTM

Net Margin

6.65%

TTM

Return on Equity

-79.90%

TTM

Return on Assets

31.35%

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Gross Margin16.53%21.94%26.87%19.88%17.72%20.37%23.26%19.91%
Operating Margin11.61%18.18%18.33%15.14%11.70%15.09%18.56%14.66%
Net Margin6.65%11.22%11.31%10.62%7.08%9.34%11.99%9.44%
Return on Equity (ROE)-11.80%-23.34%-25.74%-20.99%-15.21%-24.12%-36.92%-34.90%
Return on Assets (ROA)5.36%5.71%8.82%8.05%5.71%7.47%10.03%7.34%

Technical Analysis

Candela
Candela
Technical Analysis
BULLISH

MAR is currently exhibiting a strong uptrend with price well above its 50, 150, and 200-day moving averages, accompanied by a golden cross. RSI is in a neutral zone around 65, suggesting moderate momentum without being overbought. The stock is in the advancing phase, indicating institutional accumulation and bullish market interest.

RSI
Hold
Neutral65

No extreme reading

03070100
Trend
Buy
Strong Uptrend

Price in uptrend

+20.0% from 200 SMA
ADX
Hold
Moderate Trend21

Trend developing

Moderate
MA Cross
Buy
Above 50/200

50 above 200 - bullish

50
200

Key Technical Values

Price
$354.10
50 SMA
$333.97
150 SMA
$303.32
200 SMA
$295.02
52W High
$370.00
52W Low
$208.16

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
65Neutral

Earnings

Essentia
Essentia
Fundamental Analysis
NEUTRAL

Marriott International demonstrates strong fundamental health with consistent top-line growth and healthy margins, supported by strong brand equity and a formidable global presence. While recent earnings indicate ongoing stability and robust demand within the travel and lodging sector, valuation appears stretched relative to historical averages, and lingering macro risks warrant a measured outlook.

Latest Earnings

Q4 2025 Earnings (Dec 31, 2025)

Earnings Per Share (EPS)

Miss

Actual

$2.58

Estimated

$2.60

Surprise

$-0.02

Surprise %

-0.77%

Revenue

Beat

Actual

$6.69B

Estimated

$6.67B

Surprise

+$19.14M

Surprise %

+0.29%

Historical Earnings

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Earnings Per Share
EPS (Actual)$2.58$2.47$2.65$2.32$2.45$2.26$2.50$2.13
EPS (Estimated)$2.60$2.38$2.61$2.25$2.37$2.31$2.47$2.17
EPS Surprise-$0.02+$0.09+$0.04+$0.07+$0.08-$0.05+$0.03-$0.04
% Diff-0.8%+3.8%+1.5%+3.1%+3.4%-2.2%+1.2%-1.8%
Revenue
Revenue (Actual)$6.69B$6.49B$6.74B$6.26B$6.43B$6.26B$6.44B$5.98B
Revenue (Estimated)$6.67B$6.46B$6.67B$6.19B$6.4B$6.28B$6.47B$5.95B
Revenue Surprise+$19.14M+$29.74M+$76.37M+$75.86M+$25.08M-$20.74M-$32.57M+$31.35M
% Diff+0.3%+0.5%+1.1%+1.2%+0.4%-0.3%-0.5%+0.5%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

Marriott International (MAR) currently trades at valuation multiples that reflect a premium relative to its sector peers, indicative of solid market expectations for consistent growth and robust cash flow generation. Although some metrics suggest elevated valuation levels, the company's growth prospects, strong brand presence, and diversified global footprint justify a relatively higher multiple within the travel lodging industry. Analyst sentiment remains generally positive with moderate buy ratings and price targets slightly above the current levels, signaling confidence in Marriott's medium-term performance.

Valuation Metrics

Price to Earnings

36.55

TTM

Price to Sales

3.58

TTM

Price to Book

-25.21

TTM

Enterprise Value to EBITDA

23.94

TTM

Enterprise Value to Revenue

4.22

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Price to Earnings46.8024.2924.5724.8742.7529.9622.1732.35
Price to Sales12.4510.9011.1210.5612.1011.1910.6312.21
Price to Book-22.09-22.68-25.30-20.88-26.00-28.91-32.74-45.16
Enterprise Value to EBITDA103.4469.5669.3574.6187.6581.1365.1485.55
Enterprise Value to Revenue14.9513.4013.4713.0114.4113.4412.7514.40

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

Marriott International currently enjoys a broadly positive market sentiment supported by strong analyst confidence and multiple bullish price target revisions. Investors are encouraged by robust growth prospects in co-branded credit card fees, luxury international demand, and an expansive development pipeline, despite some concerns around regulatory probes and a recent EPS miss. The social and news mood reflects a cautiously optimistic outlook amidst macroeconomic uncertainties.

Analyst Recommendations

As of Apr 1, 2026
Strong SellSellHoldBuyStrong Buy
Hold
3.4 / 5.0
Based on 27 analyst ratings
Strong Sell
1
Sell
1
Hold
13
Buy
11
Strong Buy
1

Risk Assessment

Sentinel
Sentinel
Risk Assessment
HIGH

Marriott International exhibits a moderate to elevated financial risk profile marked by low liquidity and relatively high leverage. Although strong market sentiment and ongoing strategic growth initiatives provide upside potential, key risks include stagnant domestic demand, rising costs, and regulatory scrutiny, which could pressure margins and share price. Investors should weigh these factors carefully given the current elevated valuation and macroeconomic uncertainties.

Liquidity & Solvency

Current Ratio

0.43

Latest Quarter: Q4 2025

Quick Ratio

0.43

Latest Quarter: Q4 2025

Debt-to-Equity

-4.53

Latest Quarter: Q4 2025

Debt-to-Assets

0.62

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Liquidity Metrics
Current Ratio0.430.470.450.450.400.420.420.42
Quick Ratio0.430.470.450.450.400.420.420.42
Solvency Metrics
Debt-to-Equity-4.53-5.41-5.58-5.00-5.09-5.97-6.68-8.36
Debt-to-Assets0.620.610.600.590.580.550.540.52

Liquidity Assessment

Current Ratio: 0.43(Weak)

Quick Ratio: 0.43(Weak)

The company has relatively weak liquidity and may face challenges meeting short-term obligations.

Solvency Assessment

Debt-to-Equity: -4.53(Low)

Debt-to-Assets: 0.62(High)

The company has conservative debt levels, indicating low financial risk and strong long-term solvency.

Frequently Asked Questions about MAR

AI Answers: Common Questions About MAR

Get AI-powered answers to the questions investors ask most about Marriott International, Inc.

At $354.10 (P/E 37.27), Marriott is trading at a premium to sector averages and near its 52-week high of $370. While fundamentals and technicals are strong, the current valuation limits upside unless earnings growth outpaces expectations. Investors may want to await a pullback or clear positive catalyst before initiating new positions.

There is no urgent reason to sell if already holding, as the uptrend and business strength persist; however, with valuation stretched and risks elevated, consider trimming if your allocation is large or if technicals break below $334 support.

Major risks include high leverage (debt-to-assets >60%, negative equity), low liquidity (current ratio <1), rising costs that could squeeze margins, and regulatory probes (e.g., UK antitrust). A macro downturn or further regulatory action could pressure both earnings and the share price.

Technical resistance is at $370 (52-week high); a breakout could target $400+, but near-term upside is limited. Analyst targets range from $269 to $415, with the median slightly above current price, suggesting muted further gains unless new catalysts emerge.

MAR is fairly valued to slightly overvalued with a P/E of 37.27 and high EV/EBITDA, reflecting its growth prospects but also pricing in much of the good news. The premium is justified by brand and cash flow, but not compelling for value buyers at this level.

Marriott's fundamentals are robust: FY25 revenue grew 4.3% YoY, EPS 13.9%, margins are healthy (gross 21.3%, operating 15.8%, net 9.9%), and ROE is strong (>40%). However, margin expansion is slowing and balance sheet leverage is high.

Technically, MAR is in a strong uptrend with price above all major moving averages (50SMA $334, 200SMA $295), a golden cross, and RSI at 65—bullish but not overbought. Key support is at $334, resistance at $370.

Key catalysts include further growth in co-branded credit card fees, expansion in international luxury markets, resolution of regulatory issues, and upcoming earnings reports. Watch for any macroeconomic shifts or regulatory news that could alter the risk/reward.

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