MAR AI Stock Analysis – Buy, Hold, or Avoid?

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Marriott International, Inc. (MAR)

$350.23-3.09 (-0.87%) today

Open
$355.00
High
$358.18
Low
$349.42
Volume
1.22M
Mkt Cap
$92.35B
52W High
$380.00
AI Verdict
Confidence 87%
MARMarriott International, Inc.
AlphaCrew AI
HOLD
Overall
Summary

Marriott International (MAR) is fundamentally strong and technically bullish, but its premium valuation and high financial leverage temper near-term upside. The stock is well-positioned for long-term growth, yet current risks and a stretched P/E suggest caution for new buyers. Investors should monitor for macro or company-specific catalysts before taking new positions.

By Timeframe
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HOLD
Short
HOLD
Medium
HOLD
Long
Agent Signals
131
Fund
Tech
Val
Sent
Risk

Fundamentals

Essentia
Essentia
Fundamental Analysis
NEUTRAL

Marriott International demonstrates a robust fundamental profile, with consistent revenue and earnings growth over the past two years, strong cash generation, and healthy profitability. However, its P/E ratio signals a premium valuation, reflecting high market expectations, and thus requires future growth to deliver in line with or above recent trends. The company displays operational excellence and resilience, but macro factors and industry cyclicality introduce modest risk.

Financial Highlights

Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026$0$2.0B$4.0B$6.0B$8.0BRevenue & Net Income ($)6%8%10%12%14%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$6.65B

6.24% YoY

Q1 2026

Net Income

$648.00M

-2.56% YoY

Q1 2026

Net Margin

9.74%

Q1 2026

Growth Metrics

Revenue Growth YoY

6.24%

Latest Quarter: Q1 2026

Net Income Growth YoY

-2.56%

Latest Quarter: Q1 2026

Revenue Per Share Growth YoY

9.88%

Latest Quarter: Q1 2026

EPS Growth YoY

0.42%

Latest Quarter: Q1 2026

Book Value Per Share Growth YoY

-33.59%

Latest Quarter: Q1 2026

 Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024
Revenue6.7B6.7B6.5B6.7B6.3B6.4B6.3B6.4B
Revenue Growth YoY+6.24%+4.06%+3.74%+4.74%+4.79%+5.48%+5.52%+5.99%
Net Income648.0M445.0M728.0M763.0M665.0M455.0M584.0M772.0M
Net Income Growth YoY-2.56%-2.20%+24.66%-1.17%+17.91%-46.34%-22.34%+6.34%
EPS$2.41$1.66$2.68$2.78$2.40$1.63$2.07$2.70
EPS Growth YoY+0.42%+1.84%+29.47%+2.96%+23.71%-43.40%-17.86%+12.97%

Profitability Metrics

Gross Margin

20.15%

TTM

Operating Margin

15.99%

TTM

Net Margin

9.74%

TTM

Return on Equity

-74.11%

TTM

Return on Assets

29.98%

TTM

 Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024
Gross Margin20.15%16.53%21.94%26.87%19.88%17.72%20.37%23.26%
Operating Margin15.99%11.61%18.18%18.33%15.14%11.70%15.09%18.56%
Net Margin9.74%6.65%11.22%11.31%10.62%7.08%9.34%11.99%
Return on Equity (ROE)-15.84%-11.80%-23.34%-25.74%-20.99%-15.21%-24.12%-36.92%
Return on Assets (ROA)7.52%5.36%5.71%8.82%8.05%5.71%7.47%10.03%

Technical Analysis

Candela
Candela
Technical Analysis
BULLISH

Marriott International (MAR) is currently in a strong uptrend, supported by bullish moving averages and positive stage analysis indicating institutional accumulation. Momentum is neutral with RSI near 50, suggesting room for continuation without being overextended. Price is trading near $353 with technical signals favoring further upside potential.

RSI
Hold
Neutral47

No extreme reading

03070100
Trend
Buy
Strong Uptrend

Price in uptrend

+15.0% from 200 SMA
ADX
Hold
Weak/No Trend13

Range-bound market

Weak
MA Cross
Buy
Above 50/200

50 above 200 - bullish

50
200

Key Technical Values

Price
$350.23
50 SMA
$343.20
150 SMA
$317.44
200 SMA
$304.42
52W High
$380.00
52W Low
$253.56

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
47Neutral

Earnings

Essentia
Essentia
Fundamental Analysis
NEUTRAL

Marriott International demonstrates a robust fundamental profile, with consistent revenue and earnings growth over the past two years, strong cash generation, and healthy profitability. However, its P/E ratio signals a premium valuation, reflecting high market expectations, and thus requires future growth to deliver in line with or above recent trends. The company displays operational excellence and resilience, but macro factors and industry cyclicality introduce modest risk.

Latest Earnings

Q1 2026 Earnings (Mar 31, 2026)

Earnings Per Share (EPS)

Beat

Actual

$2.72

Estimated

$2.56

Surprise

+$0.16

Surprise %

+6.25%

Revenue

Beat

Actual

$6.65B

Estimated

$6.59B

Surprise

+$67.81M

Surprise %

+1.03%

Historical Earnings

 Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024
Earnings Per Share
EPS (Actual)$2.72$2.58$2.47$2.65$2.32$2.45$2.26$2.50
EPS (Estimated)$2.56$2.60$2.38$2.61$2.25$2.37$2.31$2.47
EPS Surprise+$0.16-$0.02+$0.09+$0.04+$0.07+$0.08-$0.05+$0.03
% Diff+6.3%-0.8%+3.8%+1.5%+3.1%+3.4%-2.2%+1.2%
Revenue
Revenue (Actual)$6.65B$6.69B$6.49B$6.74B$6.26B$6.43B$6.26B$6.44B
Revenue (Estimated)$6.59B$6.67B$6.46B$6.67B$6.19B$6.4B$6.28B$6.47B
Revenue Surprise+$67.81M+$19.14M+$29.74M+$76.37M+$75.86M+$25.08M-$20.74M-$32.57M
% Diff+1.0%+0.3%+0.5%+1.1%+1.2%+0.4%-0.3%-0.5%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

Marriott International (MAR) trades at a premium compared to its sector peers, reflecting its strong brand presence and extensive global pipeline. Recent earnings beat expectations with solid revenue and profit growth, but valuation multiples are elevated, signaling cautious optimism from the market. Analyst consensus shows a mixed sentiment with most assigning neutral to moderate buy ratings and price targets suggesting modest upside.

Valuation Metrics

Price to Earnings

36.39

TTM

Price to Sales

3.47

TTM

Price to Book

-22.98

TTM

Enterprise Value to EBITDA

23.58

TTM

Enterprise Value to Revenue

4.08

TTM

 Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024
Price to Earnings33.8846.8024.2924.5724.8742.7529.9622.17
Price to Sales13.2012.4510.9011.1210.5612.1011.1910.63
Price to Book-21.46-22.09-22.68-25.30-20.88-26.00-28.91-32.74
Enterprise Value to EBITDA96.92103.4469.5669.3574.6187.6581.1365.14
Enterprise Value to Revenue15.6114.9513.4013.4713.0114.4113.4412.75

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

Marriott International (MAR) currently exhibits cautiously optimistic sentiment among both analysts and retail investors, buoyed by strong Q1 2026 earnings and a robust development pipeline. Despite geopolitical headwinds in the Middle East and some valuation concerns, the overall mood reflects confidence in sustained travel demand and strategic growth initiatives.

Analyst Recommendations

As of May 1, 2026
Strong SellSellHoldBuyStrong Buy
Hold
3.3 / 5.0
Based on 27 analyst ratings
Strong Sell
1
Sell
2
Hold
12
Buy
11
Strong Buy
1

Risk Assessment

Sentinel
Sentinel
Risk Assessment
HIGH

Marriott International shows a mixed financial health profile characterized by low liquidity ratios and high leverage, reflecting a capital structure heavily reliant on debt. The company benefits from strong industry positioning and revenue growth in lodging globally but faces risks from domestic market saturation, rising labor costs, geopolitical tensions, and economic uncertainties. Analyst sentiment remains cautiously optimistic, bolstered by robust earnings and expansion plans, though valuation concerns and short-term challenges persist.

Liquidity & Solvency

Current Ratio

0.46

Latest Quarter: Q1 2026

Quick Ratio

0.46

Latest Quarter: Q1 2026

Debt-to-Equity

-4.04

Latest Quarter: Q1 2026

Debt-to-Assets

0.59

Latest Quarter: Q1 2026

 Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024
Liquidity Metrics
Current Ratio0.460.430.470.450.450.400.420.42
Quick Ratio0.460.430.470.450.450.400.420.42
Solvency Metrics
Debt-to-Equity-4.04-4.53-5.41-5.58-5.00-5.09-5.97-6.68
Debt-to-Assets0.590.620.610.600.590.580.550.54

Liquidity Assessment

Current Ratio: 0.46(Weak)

Quick Ratio: 0.46(Weak)

The company has relatively weak liquidity and may face challenges meeting short-term obligations.

Solvency Assessment

Debt-to-Equity: -4.04(Low)

Debt-to-Assets: 0.59(High)

The company has conservative debt levels, indicating low financial risk and strong long-term solvency.

Frequently Asked Questions about MAR

AI Answers: Common Questions About MAR

Get AI-powered answers to the questions investors ask most about Marriott International, Inc.

Marriott is not a compelling buy at current levels ($353.18) given its premium valuation (P/E 37.02, EV/EBITDA well above peers) and proximity to resistance ($380). While fundamentals and technicals are strong, waiting for a pullback or breakout confirmation is prudent.

There is no urgent reason to sell unless your thesis has changed or you are concerned about valuation risk; the uptrend remains intact and fundamentals are solid, but consider trimming if overexposed or if the stock fails to break above $380.

The biggest risks are high financial leverage (debt-to-assets ~0.59, negative equity), low liquidity (current ratio ~0.46), and exposure to macroeconomic and geopolitical shocks that could impact travel demand and margins.

Technical resistance is at $380 (52-week high), with analyst targets averaging $370; a breakout could see $390-395, while support lies at $343 (50 SMA) and $316 (150 SMA). Near-term upside is modest unless a breakout occurs.

Marriott is fairly to slightly overvalued, trading at a P/E of 37.02 and elevated EV/EBITDA and P/S multiples versus sector averages; the premium reflects quality and growth, but leaves little margin for error if growth slows.

The company is fundamentally strong, with gross margin improving to 21.3% in FY25, EPS up 14% YoY, and high-quality recurring fee income; however, high leverage and low liquidity are notable balance sheet weaknesses.

Technically, MAR is in a strong uptrend above all major moving averages, with a golden cross and neutral RSI (~50), suggesting room for further gains if volume supports a move above $380; downside support is at $343 and $316.

Key catalysts include upcoming earnings reports, potential breakout above $380 resistance, continued global travel recovery, loyalty program growth, and any macroeconomic or geopolitical developments impacting travel.

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