NKE AI Stock Analysis – Buy, Hold, or Avoid?
NIKE, Inc. (NKE)
Fundamentals
Nike Inc. demonstrates solid financial health with steady revenue and earnings growth driven by strong brand recognition and global market reach. Despite recent softer margins compared to peak levels, the company maintains profitability and operational efficiency, supported by its robust business model and effective cost management. Recent quarterly earnings notably beat estimates, underpinning confidence in Nike's execution and growth prospects.
Financial Highlights
- Revenue
- Net Income
- Net Margin (%)
Revenue
-1.13% YoY
Q2 2026
Net Income
406.64% YoY
Q2 2026
Net Margin
Q2 2026
Growth Metrics
Revenue Growth YoY
Latest Quarter: Q2 2026
Net Income Growth YoY
Latest Quarter: Q2 2026
Revenue Per Share Growth YoY
Latest Quarter: Q2 2026
EPS Growth YoY
Latest Quarter: Q2 2026
Book Value Per Share Growth YoY
Latest Quarter: Q2 2026
| Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | 11.0B | 11.3B | 12.4B | 11.7B | 11.1B | 11.3B | 12.4B | 11.6B |
| Revenue Growth YoY | -1.13% | +0.09% | +0.59% | +1.13% | -11.97% | -9.33% | -7.72% | -10.43% |
| Net Income | 1.1B | 520.0M | 792.0M | 727.0M | 211.0M | 794.0M | 1.2B | 1.1B |
| Net Income Growth YoY | +406.64% | -34.51% | -31.90% | -30.83% | -85.93% | -32.25% | -26.30% | -27.52% |
| EPS | $0.72 | $0.35 | $0.54 | $0.49 | $0.14 | $0.54 | $0.78 | $0.70 |
| EPS Growth YoY | +414.29% | -35.19% | -30.77% | -30.00% | -85.86% | -29.87% | -25.00% | -26.32% |
Profitability Metrics
Technical Analysis
NKE is currently in a pronounced downtrend with price trading below all major moving averages and a confirmed death cross, indicating sustained bearish pressure. Momentum is weak as the ADX signals a lack of trend strength, while RSI remains neutral within a range-bound context. This suggests that the stock is technically in a declining phase with no clear signs of reversal in the short term.
No extreme reading
Price in downtrend
Range-bound market
50 below 200 - bearish
Key Technical Values
Price with Moving Averages
50-day, 150-day and 200-day simple moving averages
Relative Strength Index
Momentum oscillator measuring speed and magnitude of price changes
RSI (14)
Earnings
Nike Inc. demonstrates solid financial health with steady revenue and earnings growth driven by strong brand recognition and global market reach. Despite recent softer margins compared to peak levels, the company maintains profitability and operational efficiency, supported by its robust business model and effective cost management. Recent quarterly earnings notably beat estimates, underpinning confidence in Nike's execution and growth prospects.
Latest Earnings
Q2 2026 Earnings (May 31, 2026)
Earnings Per Share (EPS)
Actual
$0.72
Estimated
$0.11
Surprise
+$0.61
Surprise %
+554.55%
Revenue
Actual
$10.97B
Estimated
$10.85B
Surprise
+$122.46M
Surprise %
+1.13%
Historical Earnings
| Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Earnings Per Share | ||||||||
| EPS (Actual) | $0.72 | $0.35 | $0.53 | $0.49 | $0.14 | $0.54 | $0.78 | $0.70 |
| EPS (Estimated) | $0.11 | $0.29 | $0.37 | $0.27 | $0.13 | $0.30 | $0.65 | $0.52 |
| EPS Surprise | +$0.61 | +$0.06 | +$0.16 | +$0.22 | +$0.01 | +$0.24 | +$0.13 | +$0.18 |
| % Diff | +554.5% | +20.4% | +41.4% | +80.1% | +7.4% | +79.6% | +20.0% | +34.6% |
| Revenue | ||||||||
| Revenue (Actual) | $10.97B | $11.28B | $12.43B | $11.72B | $11.1B | $11.27B | $12.35B | $11.59B |
| Revenue (Estimated) | $10.85B | $11.23B | $12.21B | $10.99B | $10.73B | $11.02B | $12.13B | $11.64B |
| Revenue Surprise | +$122.46M | +$48.58M | +$221.7M | +$730.32M | +$369.11M | +$250.51M | +$224.08M | -$54.3M |
| % Diff | +1.1% | +0.4% | +1.8% | +6.6% | +3.4% | +2.3% | +1.8% | -0.5% |
Valuation
Nike's current valuation suggests it is trading at a discount relative to historical and sector norms, reflecting recent challenges such as modest revenue growth and earnings fluctuations. However, its strong brand positioning and consistent profitability metrics present a foundation for potential growth, supported by analyst forecasts with moderate upside targets.
Valuation Metrics
Price to Earnings
TTM
Price to Sales
TTM
Price to Book
TTM
Enterprise Value to EBITDA
TTM
Enterprise Value to Revenue
TTM
| Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Price to Earnings | 15.95 | 44.41 | 30.27 | 39.47 | 108.20 | 36.77 | 25.25 | 29.76 |
| Price to Sales | 6.21 | 8.15 | 7.78 | 9.75 | 8.06 | 10.49 | 9.48 | 10.77 |
| Price to Book | 4.58 | 6.53 | 6.86 | 8.48 | 6.77 | 8.44 | 8.34 | 8.95 |
| Enterprise Value to EBITDA | 50.58 | 142.29 | 82.02 | 100.41 | 160.12 | 104.45 | 72.49 | 82.01 |
| Enterprise Value to Revenue | 6.52 | 8.55 | 8.12 | 10.14 | 8.38 | 10.78 | 9.81 | 11.08 |
Sentiment & Analyst Ratings
Nike's market sentiment is currently mixed, characterized by analyst caution and retail investor optimism. Despite solid earnings beats and strategic partnerships, concerns about revenue headwinds, especially in key markets like China, alongside a significant stock price decline, weigh heavily on sentiment. The company's turnaround strategy and innovation efforts foster cautious optimism amid ongoing execution risks.
Analyst Recommendations
Risk Assessment
NIKE Inc. exhibits moderate financial strength with solid liquidity and manageable leverage, but recent earnings have faced headwinds from declining revenues in key segments and regions. Despite a significant tariff recovery bolstering recent quarter results, ongoing challenges include softness in direct-to-consumer sales, regional market weakness especially in Greater China, and competitive pressures. These factors contribute to a cautious risk profile with a focus on strategic realignment and cost management to stabilize growth and margins in the near term.
Liquidity & Solvency
Frequently Asked Questions about NKE
AI Answers: Common Questions About NKE
Get AI-powered answers to the questions investors ask most about NIKE, Inc.
Nike trades at a P/E of about 20, below its 10-year median, with solid fundamentals and a strong brand, making it a good long-term buy. However, short-term technical weakness suggests caution before entering.
Short-term technical indicators and recent price declines near the 52-week low suggest selling or avoiding new positions now. Medium to long-term holders should consider holding unless fundamentals deteriorate.
Key risks include revenue declines in Greater China and direct channels, margin pressures from inflation and tariffs, and competitive intensity in the apparel and footwear market.
Analyst median price targets hover near $47, implying about 20% upside from current levels, contingent on execution of strategic initiatives and market recovery.
Nike is fairly valued with a P/E near 20 and EV/EBITDA around 18, reflecting cautious optimism amid growth challenges and solid profitability.
Nike shows steady revenue growth to $46.4B, EPS growth to $2.10, gross margins around 42.9%, and strong ROE near 30%, indicating solid financial health despite margin pressures.
The stock is in a strong downtrend with price below all major moving averages and a death cross, weak momentum, and no clear reversal signals, suggesting near-term downside risk.
Catalysts include the new partnership with Victor Wembanyama, ongoing digital channel expansion, and potential improvements in the Greater China market and tariff environment.
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