NKE AI Stock Analysis – Buy, Hold, or Avoid?

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NIKE, Inc. (NKE)

Fundamentals

Essentia
Essentia
Fundamental Analysis
BULLISH

Nike Inc. demonstrates solid financial health with steady revenue and earnings growth driven by strong brand recognition and global market reach. Despite recent softer margins compared to peak levels, the company maintains profitability and operational efficiency, supported by its robust business model and effective cost management. Recent quarterly earnings notably beat estimates, underpinning confidence in Nike's execution and growth prospects.

Financial Highlights

Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026$0$3.5B$7.0B$10.5B$14.0BRevenue & Net Income ($)0%3%6%9%12%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$10.97B

-1.13% YoY

Q2 2026

Net Income

$1.07B

406.64% YoY

Q2 2026

Net Margin

9.74%

Q2 2026

Growth Metrics

Revenue Growth YoY

-1.13%

Latest Quarter: Q2 2026

Net Income Growth YoY

406.64%

Latest Quarter: Q2 2026

Revenue Per Share Growth YoY

-1.52%

Latest Quarter: Q2 2026

EPS Growth YoY

414.29%

Latest Quarter: Q2 2026

Book Value Per Share Growth YoY

12.06%

Latest Quarter: Q2 2026

 Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024
Revenue11.0B11.3B12.4B11.7B11.1B11.3B12.4B11.6B
Revenue Growth YoY-1.13%+0.09%+0.59%+1.13%-11.97%-9.33%-7.72%-10.43%
Net Income1.1B520.0M792.0M727.0M211.0M794.0M1.2B1.1B
Net Income Growth YoY+406.64%-34.51%-31.90%-30.83%-85.93%-32.25%-26.30%-27.52%
EPS$0.72$0.35$0.54$0.49$0.14$0.54$0.78$0.70
EPS Growth YoY+414.29%-35.19%-30.77%-30.00%-85.86%-29.87%-25.00%-26.32%

Profitability Metrics

No profitability metrics available

Technical Analysis

Candela
Candela
Technical Analysis
BEARISH

NKE is currently in a pronounced downtrend with price trading below all major moving averages and a confirmed death cross, indicating sustained bearish pressure. Momentum is weak as the ADX signals a lack of trend strength, while RSI remains neutral within a range-bound context. This suggests that the stock is technically in a declining phase with no clear signs of reversal in the short term.

RSI
Hold
Neutral49

No extreme reading

03070100
Trend
Sell
Strong Downtrend

Price in downtrend

-21.7% from 200 SMA
ADX
Hold
Weak/No Trend11

Range-bound market

Weak
MA Cross
Sell
Below 50/200

50 below 200 - bearish

50
200

Key Technical Values

Price
$42.64
50 SMA
$43.51
150 SMA
$51.07
200 SMA
$54.44
52W High
$80.17
52W Low
$40.00

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
49Neutral

Earnings

Essentia
Essentia
Fundamental Analysis
BULLISH

Nike Inc. demonstrates solid financial health with steady revenue and earnings growth driven by strong brand recognition and global market reach. Despite recent softer margins compared to peak levels, the company maintains profitability and operational efficiency, supported by its robust business model and effective cost management. Recent quarterly earnings notably beat estimates, underpinning confidence in Nike's execution and growth prospects.

Latest Earnings

Q2 2026 Earnings (May 31, 2026)

Earnings Per Share (EPS)

Beat

Actual

$0.72

Estimated

$0.11

Surprise

+$0.61

Surprise %

+554.55%

Revenue

Beat

Actual

$10.97B

Estimated

$10.85B

Surprise

+$122.46M

Surprise %

+1.13%

Historical Earnings

 Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024
Earnings Per Share
EPS (Actual)$0.72$0.35$0.53$0.49$0.14$0.54$0.78$0.70
EPS (Estimated)$0.11$0.29$0.37$0.27$0.13$0.30$0.65$0.52
EPS Surprise+$0.61+$0.06+$0.16+$0.22+$0.01+$0.24+$0.13+$0.18
% Diff+554.5%+20.4%+41.4%+80.1%+7.4%+79.6%+20.0%+34.6%
Revenue
Revenue (Actual)$10.97B$11.28B$12.43B$11.72B$11.1B$11.27B$12.35B$11.59B
Revenue (Estimated)$10.85B$11.23B$12.21B$10.99B$10.73B$11.02B$12.13B$11.64B
Revenue Surprise+$122.46M+$48.58M+$221.7M+$730.32M+$369.11M+$250.51M+$224.08M-$54.3M
% Diff+1.1%+0.4%+1.8%+6.6%+3.4%+2.3%+1.8%-0.5%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

Nike's current valuation suggests it is trading at a discount relative to historical and sector norms, reflecting recent challenges such as modest revenue growth and earnings fluctuations. However, its strong brand positioning and consistent profitability metrics present a foundation for potential growth, supported by analyst forecasts with moderate upside targets.

Valuation Metrics

Price to Earnings

19.86

TTM

Price to Sales

1.33

TTM

Price to Book

4.16

TTM

Enterprise Value to EBITDA

14.46

TTM

Enterprise Value to Revenue

1.41

TTM

 Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024
Price to Earnings15.9544.4130.2739.47108.2036.7725.2529.76
Price to Sales6.218.157.789.758.0610.499.4810.77
Price to Book4.586.536.868.486.778.448.348.95
Enterprise Value to EBITDA50.58142.2982.02100.41160.12104.4572.4982.01
Enterprise Value to Revenue6.528.558.1210.148.3810.789.8111.08

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

Nike's market sentiment is currently mixed, characterized by analyst caution and retail investor optimism. Despite solid earnings beats and strategic partnerships, concerns about revenue headwinds, especially in key markets like China, alongside a significant stock price decline, weigh heavily on sentiment. The company's turnaround strategy and innovation efforts foster cautious optimism amid ongoing execution risks.

Analyst Recommendations

As of Jul 1, 2026
Strong SellSellHoldBuyStrong Buy
Hold
3.3 / 5.0
Based on 39 analyst ratings
Strong Sell
1
Sell
1
Hold
25
Buy
11
Strong Buy
1

Risk Assessment

Sentinel
Sentinel
Risk Assessment
MODERATE

NIKE Inc. exhibits moderate financial strength with solid liquidity and manageable leverage, but recent earnings have faced headwinds from declining revenues in key segments and regions. Despite a significant tariff recovery bolstering recent quarter results, ongoing challenges include softness in direct-to-consumer sales, regional market weakness especially in Greater China, and competitive pressures. These factors contribute to a cautious risk profile with a focus on strategic realignment and cost management to stabilize growth and margins in the near term.

Liquidity & Solvency

Frequently Asked Questions about NKE

AI Answers: Common Questions About NKE

Get AI-powered answers to the questions investors ask most about NIKE, Inc.

Nike trades at a P/E of about 20, below its 10-year median, with solid fundamentals and a strong brand, making it a good long-term buy. However, short-term technical weakness suggests caution before entering.

Short-term technical indicators and recent price declines near the 52-week low suggest selling or avoiding new positions now. Medium to long-term holders should consider holding unless fundamentals deteriorate.

Key risks include revenue declines in Greater China and direct channels, margin pressures from inflation and tariffs, and competitive intensity in the apparel and footwear market.

Analyst median price targets hover near $47, implying about 20% upside from current levels, contingent on execution of strategic initiatives and market recovery.

Nike is fairly valued with a P/E near 20 and EV/EBITDA around 18, reflecting cautious optimism amid growth challenges and solid profitability.

Nike shows steady revenue growth to $46.4B, EPS growth to $2.10, gross margins around 42.9%, and strong ROE near 30%, indicating solid financial health despite margin pressures.

The stock is in a strong downtrend with price below all major moving averages and a death cross, weak momentum, and no clear reversal signals, suggesting near-term downside risk.

Catalysts include the new partnership with Victor Wembanyama, ongoing digital channel expansion, and potential improvements in the Greater China market and tariff environment.

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