NOW AI Stock Analysis – Buy, Hold, or Avoid?

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ServiceNow, Inc. (NOW)

$120.38+6.52 (+5.73%) today

Open
$114.77
High
$122.08
Low
$114.13
Volume
26.53M
Mkt Cap
$125.92B
52W High
$211.48
AI Verdict
Confidence 87%
NOWServiceNow, Inc.
AlphaCrew AI
MIXED
Overall
Summary

ServiceNow (NOW) is fundamentally strong and maintains industry leadership with robust growth and profitability, but its premium valuation and entrenched downtrend create a tug-of-war for investors. Near-term technicals are bearish, while sentiment is improving and long-term prospects remain positive. Investors should be cautious in the short term but may find compelling upside on a multi-year horizon if volatility is tolerated.

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Fundamentals

Essentia
Essentia
Fundamental Analysis
BULLISH

ServiceNow, Inc. (NOW) demonstrates a robust, consistent growth trajectory, maintaining strong profit margins and a clear track record of earnings outperformance. While its valuation remains elevated, the company’s market leadership in service automation and digital workflows supports a positive long-term outlook.

Financial Highlights

Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025$0$900.0M$1.8B$2.7B$3.6BRevenue & Net Income ($)11%12%13%14%15%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$3.57B

20.66% YoY

Q4 2025

Net Income

$401.00M

4.43% YoY

Q4 2025

Net Margin

11.24%

Q4 2025

Growth Metrics

Revenue Growth YoY

20.66%

Latest Quarter: Q4 2025

Net Income Growth YoY

4.43%

Latest Quarter: Q4 2025

Revenue Per Share Growth YoY

19.52%

Latest Quarter: Q4 2025

EPS Growth YoY

5.41%

Latest Quarter: Q4 2025

Book Value Per Share Growth YoY

33.64%

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Revenue3.6B3.4B3.2B3.1B3.0B2.8B2.6B2.6B
Revenue Growth YoY+20.66%+21.81%+22.38%+18.63%+21.34%+22.25%+22.19%+24.19%
Net Income401.0M502.0M385.0M460.0M384.0M432.0M262.0M347.0M
Net Income Growth YoY+4.43%+16.20%+46.95%+32.56%+30.17%+78.51%-74.90%+131.33%
EPS$0.39$0.48$0.37$0.44$0.37$0.42$1.27$1.69
EPS Growth YoY+5.41%+14.29%-70.87%-73.96%+28.47%+77.97%+24.02%+1041.89%

Profitability Metrics

Gross Margin

76.63%

TTM

Operating Margin

12.42%

TTM

Net Margin

11.24%

TTM

Return on Equity

15.42%

TTM

Return on Assets

8.19%

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Gross Margin76.63%77.28%77.48%78.92%78.66%79.12%78.99%80.02%
Operating Margin12.42%16.79%11.14%14.60%12.65%14.94%9.14%12.75%
Net Margin11.24%14.73%11.98%14.90%12.99%15.45%9.97%13.33%
Return on Equity (ROE)3.09%4.44%3.52%4.54%4.00%4.65%3.02%4.28%
Return on Assets (ROA)1.88%2.56%1.93%2.37%2.03%2.55%1.56%2.16%

Technical Analysis

Candela
Candela
Technical Analysis
BEARISH

NOW stock is currently in a strong downtrend phase with price trading well below the 50 and 200-day SMAs, confirming bearish momentum. RSI sits in a neutral zone near 50, indicating no immediate oversold or overbought conditions, while the ADX signals a strong trend continuation lower. The technical landscape suggests caution as the stock remains below critical moving averages with a bearish death cross in place.

RSI
Hold
Neutral58

No extreme reading

03070100
Trend
Sell
Strong Downtrend

Price in downtrend

-29.1% from 200 SMA
ADX
Buy
Strong Trend30

Strong trend active

Strong
MA Cross
Sell
Below 50/200

50 below 200 - bearish

50
200

Key Technical Values

Price
$120.38
50 SMA
$125.01
150 SMA
$159.82
200 SMA
$169.80
52W High
$211.48
52W Low
$98.00

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
58Neutral

Earnings

Essentia
Essentia
Fundamental Analysis
BULLISH

ServiceNow, Inc. (NOW) demonstrates a robust, consistent growth trajectory, maintaining strong profit margins and a clear track record of earnings outperformance. While its valuation remains elevated, the company’s market leadership in service automation and digital workflows supports a positive long-term outlook.

Latest Earnings

Q4 2025 Earnings (Dec 31, 2025)

Earnings Per Share (EPS)

Beat

Actual

$0.92

Estimated

$0.89

Surprise

+$0.04

Surprise %

+3.95%

Revenue

Beat

Actual

$3.57B

Estimated

$3.53B

Surprise

+$39.69M

Surprise %

+1.12%

Historical Earnings

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Earnings Per Share
EPS (Actual)$0.92$0.96$0.82$0.81$0.73$0.41$0.63$0.68
EPS (Estimated)$0.89$0.85$0.71$0.77$0.73$0.69$0.56$0.63
EPS Surprise+$0.04+$0.11+$0.10+$0.04+$0.00-$0.28+$0.06+$0.06
% Diff+4.0%+13.3%+14.7%+5.5%+0.5%-40.0%+10.8%+8.8%
Revenue
Revenue (Actual)$3.57B$3.41B$3.22B$3.09B$2.96B$2.8B$2.63B$2.6B
Revenue (Estimated)$3.53B$3.36B$3.12B$3.08B$2.96B$2.75B$2.61B$2.59B
Revenue Surprise+$39.69M+$51.65M+$94.55M+$4.76M-$6.31M+$51.47M+$20.2M+$14.91M
% Diff+1.1%+1.5%+3.0%+0.2%-0.2%+1.9%+0.8%+0.6%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

ServiceNow currently trades at a premium valuation relative to its software industry peers, reflecting strong revenue growth and solid profitability metrics. Despite a recent valuation reset and some market volatility, expectations for ongoing revenue growth and the company's leadership in AI-driven workflow automation support its current elevated multiples. Analyst price targets indicate significant upside potential, suggesting that the market sees value beyond present trading levels.

Valuation Metrics

Price to Earnings

71.55

TTM

Price to Sales

9.48

TTM

Price to Book

9.65

TTM

Enterprise Value to EBITDA

41.56

TTM

Enterprise Value to Revenue

9.44

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Price to Earnings99.2395.33138.3089.49142.06106.71154.81113.54
Price to Sales44.6156.1966.2553.3273.7965.9261.7660.54
Price to Book12.2816.9419.4816.2422.7119.8518.7219.44
Enterprise Value to EBITDA210.68213.76327.06227.03350.77288.22341.05281.30
Enterprise Value to Revenue44.4656.0966.0253.0173.7866.0561.8060.63

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

ServiceNow's stock sentiment is currently mixed but trending more positive following recent strong financial results and significant product launches focused on AI. Despite substantial year-to-date share price declines, investor interest is rekindling due to robust growth metrics, aggressive share buybacks, and promising analyst targets. However, concerns about valuation and competitive pressures from Microsoft, along with pending acquisitions and regulatory probes, maintain some cautiousness among investors.

Analyst Recommendations

As of Mar 1, 2026
Strong SellSellHoldBuyStrong Buy
Buy
4.0 / 5.0
Based on 44 analyst ratings
Strong Sell
0
Sell
1
Hold
3
Buy
34
Strong Buy
6

Risk Assessment

Sentinel
Sentinel
Risk Assessment
MODERATE

ServiceNow exhibits a solid business model with strong subscription revenue growth and leading market positions, particularly in IT Asset Management. However, recent liquidity ratios below 1 and regulatory scrutiny around AI integration introduce moderate financial and operational risks. While debt levels remain manageable, increasing competition and regulatory challenges could impact long-term growth and valuation stability.

Liquidity & Solvency

Current Ratio

0.95

Latest Quarter: Q4 2025

Quick Ratio

0.95

Latest Quarter: Q4 2025

Debt-to-Equity

0.25

Latest Quarter: Q4 2025

Debt-to-Assets

0.12

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Liquidity Metrics
Current Ratio0.951.061.031.121.101.131.121.05
Quick Ratio0.951.061.031.121.101.131.121.05
Solvency Metrics
Debt-to-Equity0.250.210.220.240.240.240.260.28
Debt-to-Assets0.120.110.110.110.110.120.120.13

Liquidity Assessment

Current Ratio: 0.95(Weak)

Quick Ratio: 0.95(Adequate)

The company has relatively weak liquidity and may face challenges meeting short-term obligations.

Solvency Assessment

Debt-to-Equity: 0.25(Low)

Debt-to-Assets: 0.12(Low)

The company has conservative debt levels, indicating low financial risk and strong long-term solvency.

Frequently Asked Questions about NOW

AI Answers: Common Questions About NOW

Get AI-powered answers to the questions investors ask most about ServiceNow, Inc.

NOW is not an ideal buy for short-term traders given its entrenched downtrend and premium P/E of 67.78, but long-term investors may find value in its 20%+ revenue growth, high margins, and industry leadership. The current price of $113.19 is well below analyst targets, suggesting upside if technicals stabilize.

If you are a short-term trader or risk-averse, consider reducing exposure as the technicals remain bearish and the stock could retest support at $98. Long-term holders should stay patient, as fundamentals remain strong and sentiment is improving, but be prepared for continued volatility.

Key risks include a current ratio below 1 (raising short-term liquidity concerns), regulatory and antitrust scrutiny around AI, and competitive threats from larger software firms. Valuation leaves little room for earnings disappointments, and a failure to integrate acquisitions or a macro slowdown could drive further downside.

Analyst consensus price target is $192, implying significant upside from current levels. Technically, resistance is at $126 (50 SMA) and $170 (200 SMA), with downside support at $98. A break below $98 could trigger further declines, while a move above $126 would be an early bullish signal.

NOW is fairly valued relative to its growth, with a P/E of 67.78 and high EV/EBITDA and P/S ratios—well above sector averages but justified by 20%+ revenue growth and gross margins above 77%. Valuation has reset from historic highs but remains premium, so upside depends on continued execution.

Fundamentally, NOW is very strong: revenue grew 20.9% YoY to $13.28B, net income rose 22.6%, and gross margins are stable at 77.5%. The business is highly recurring, with strong free cash flow and high customer retention, though liquidity metrics have weakened and should be monitored.

Technical analysis is bearish: the stock is in a Stage 4 decline, trading well below the 50-day ($126.50) and 200-day ($170.70) SMAs, with a death cross active. RSI is neutral at 49.83, and no reversal patterns are present—wait for a base or breakout above $126 before considering new longs.

Key catalysts include upcoming earnings (which have consistently beaten estimates), new AI-powered product launches (like the Autonomous Workforce platform), integration of the Armis acquisition, and macro trends in enterprise IT spending. Regulatory developments and competitive moves by Microsoft are also important to watch.

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