NOW AI Stock Analysis – Buy, Hold, or Avoid?

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ServiceNow, Inc. (NOW)

$83.00-6.81 (-7.58%) today

Open
$88.91
High
$88.91
Low
$81.24
Volume
58.41M
Mkt Cap
$86.82B
52W High
$211.48
AI Verdict
Confidence 68%
NOWServiceNow, Inc.
AlphaCrew AI
MIXED
Overall
Summary

ServiceNow offers robust long-term fundamentals and is trading at a much more attractive valuation after a steep sell-off, but technicals and sentiment remain strongly bearish in the short term. While the company is well positioned for continued double-digit growth, near-term risks from AI-driven competition, liquidity tightening, and deteriorating sentiment warrant caution. Investors should tailor their approach to their timeframe, with long-term accumulation favored and short-term traders advised to wait for technical stabilization.

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Short
HOLD
Medium
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Long
Agent Signals
131
Fund
Tech
Val
Sent
Risk

Fundamentals

Essentia
Essentia
Fundamental Analysis
BULLISH

ServiceNow displays robust fundamental health backed by consistently strong revenue and earnings growth, resilient margins, and disciplined execution. However, after a steep price drop and significant P/E contraction, its valuation is much more attractive, though questions remain around near-term sentiment and the persistence of its premium multiples.

Financial Highlights

Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025$0$900.0M$1.8B$2.7B$3.6BRevenue & Net Income ($)11%12%13%14%15%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$3.57B

20.66% YoY

Q4 2025

Net Income

$401.00M

4.43% YoY

Q4 2025

Net Margin

11.24%

Q4 2025

Growth Metrics

Revenue Growth YoY

20.66%

Latest Quarter: Q4 2025

Net Income Growth YoY

4.43%

Latest Quarter: Q4 2025

Revenue Per Share Growth YoY

19.52%

Latest Quarter: Q4 2025

EPS Growth YoY

5.41%

Latest Quarter: Q4 2025

Book Value Per Share Growth YoY

33.64%

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Revenue3.6B3.4B3.2B3.1B3.0B2.8B2.6B2.6B
Revenue Growth YoY+20.66%+21.81%+22.38%+18.63%+21.34%+22.25%+22.19%+24.19%
Net Income401.0M502.0M385.0M460.0M384.0M432.0M262.0M347.0M
Net Income Growth YoY+4.43%+16.20%+46.95%+32.56%+30.17%+78.51%-74.90%+131.33%
EPS$0.39$0.48$0.37$0.44$0.37$0.42$0.25$0.34
EPS Growth YoY+5.41%+14.29%+45.67%+30.18%+28.47%+77.97%-75.20%+128.38%

Profitability Metrics

Gross Margin

76.63%

TTM

Operating Margin

12.42%

TTM

Net Margin

11.24%

TTM

Return on Equity

15.42%

TTM

Return on Assets

8.19%

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Gross Margin76.63%77.28%77.48%78.92%78.66%79.12%78.99%80.02%
Operating Margin12.42%16.79%11.14%14.60%12.65%14.94%9.14%12.75%
Net Margin11.24%14.73%11.98%14.90%12.99%15.45%9.97%13.33%
Return on Equity (ROE)3.09%4.44%3.52%4.54%4.00%4.65%3.02%4.28%
Return on Assets (ROA)1.88%2.56%1.93%2.37%2.03%2.55%1.56%2.16%

Technical Analysis

Candela
Candela
Technical Analysis
BEARISH

ServiceNow (NOW) is firmly in a strong downtrend, trading near its 52-week low of $81.24 with price well below all major moving averages (50, 150, 200 SMA). Indicators including RSI show oversold conditions, but the overall technical signals remain bearish, supported by a bearish MACD and negative momentum. Recent price action forms a wide range near lows, with resistance clustered between $100 and $110, indicating significant overhead supply.

RSI
Buy
Oversold22

Potential bounce ahead

03070100
Trend
Sell
Strong Downtrend

Price in downtrend

-47.5% from 200 SMA
ADX
Buy
Strong Trend27

Strong trend active

Strong
MA Cross
Sell
Below 50/200

50 below 200 - bearish

50
200

Key Technical Values

Price
$83.00
50 SMA
$107.78
150 SMA
$148.02
200 SMA
$158.01
52W High
$211.48
52W Low
$81.24

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
22Oversold

Earnings

Essentia
Essentia
Fundamental Analysis
BULLISH

ServiceNow displays robust fundamental health backed by consistently strong revenue and earnings growth, resilient margins, and disciplined execution. However, after a steep price drop and significant P/E contraction, its valuation is much more attractive, though questions remain around near-term sentiment and the persistence of its premium multiples.

Latest Earnings

Q4 2025 Earnings (Dec 31, 2025)

Earnings Per Share (EPS)

Beat

Actual

$0.92

Estimated

$0.89

Surprise

+$0.04

Surprise %

+3.95%

Revenue

Beat

Actual

$3.57B

Estimated

$3.53B

Surprise

+$39.69M

Surprise %

+1.12%

Historical Earnings

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Earnings Per Share
EPS (Actual)$0.92$0.96$0.82$0.81$0.73$0.41$0.63$0.68
EPS (Estimated)$0.89$0.85$0.71$0.77$0.73$0.69$0.56$0.63
EPS Surprise+$0.04+$0.11+$0.10+$0.04+$0.00-$0.28+$0.06+$0.06
% Diff+4.0%+13.3%+14.7%+5.5%+0.5%-40.0%+10.8%+8.8%
Revenue
Revenue (Actual)$3.57B$3.41B$3.22B$3.09B$2.96B$2.8B$2.63B$2.6B
Revenue (Estimated)$3.53B$3.36B$3.12B$3.08B$2.96B$2.75B$2.61B$2.59B
Revenue Surprise+$39.69M+$51.65M+$94.55M+$4.76M-$6.31M+$51.47M+$20.2M+$14.91M
% Diff+1.1%+1.5%+3.0%+0.2%-0.2%+1.9%+0.8%+0.6%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

ServiceNow (NOW) currently trades at a significant discount to its historical valuation multiples, reflecting recent market pressures and sector downturns. Despite this, the company's strong revenue growth and solid profitability metrics underpin a fair value that still commands a premium versus typical software peers, supported by upbeat analyst sentiment and robust future earnings growth expectations.

Valuation Metrics

Price to Earnings

49.33

TTM

Price to Sales

6.54

TTM

Price to Book

6.65

TTM

Enterprise Value to EBITDA

28.60

TTM

Enterprise Value to Revenue

6.50

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Price to Earnings99.2395.33138.3089.49142.06106.71154.81113.54
Price to Sales44.6156.1966.2553.3273.7965.9261.7660.54
Price to Book12.2816.9419.4816.2422.7119.8518.7219.44
Enterprise Value to EBITDA210.68213.76327.06227.03350.77288.22341.05281.30
Enterprise Value to Revenue44.4656.0966.0253.0173.7866.0561.8060.63

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

ServiceNow (NOW) is currently facing mixed-to-negative sentiment driven by analyst downgrades and concerns over shifting enterprise spending away from traditional software towards AI and infrastructure. While the stock has experienced significant price declines recently and is underperforming the market, some bullish perspectives emphasize its progress in AI integration and an undervaluation relative to intrinsic value estimates.

Analyst Recommendations

As of Apr 1, 2026
Strong SellSellHoldBuyStrong Buy
Buy
4.1 / 5.0
Based on 48 analyst ratings
Strong Sell
0
Sell
1
Hold
4
Buy
34
Strong Buy
9

Risk Assessment

Sentinel
Sentinel
Risk Assessment
MODERATE

ServiceNow is exhibiting moderate financial strength with manageable leverage but faces significant headwinds from intensifying AI-driven competition and market shifts impacting its core SaaS offerings. Liquidity metrics are slightly below ideal thresholds, signaling caution in near-term cash management, while its balance sheet remains conservatively leveraged. Investor sentiment is mixed amid concerns about revenue growth deceleration and competitive pressures despite ongoing strong subscription revenue growth and planned strategic acquisitions.

Liquidity & Solvency

Current Ratio

0.95

Latest Quarter: Q4 2025

Quick Ratio

0.95

Latest Quarter: Q4 2025

Debt-to-Equity

0.25

Latest Quarter: Q4 2025

Debt-to-Assets

0.12

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Liquidity Metrics
Current Ratio0.951.061.031.121.101.131.121.05
Quick Ratio0.951.061.031.121.101.131.121.05
Solvency Metrics
Debt-to-Equity0.250.210.220.240.240.240.260.28
Debt-to-Assets0.120.110.110.110.110.120.120.13

Liquidity Assessment

Current Ratio: 0.95(Weak)

Quick Ratio: 0.95(Adequate)

The company has relatively weak liquidity and may face challenges meeting short-term obligations.

Solvency Assessment

Debt-to-Equity: 0.25(Low)

Debt-to-Assets: 0.12(Low)

The company has conservative debt levels, indicating low financial risk and strong long-term solvency.

Frequently Asked Questions about NOW

AI Answers: Common Questions About NOW

Get AI-powered answers to the questions investors ask most about ServiceNow, Inc.

NOW is not an ideal buy for short-term traders due to its strong downtrend and oversold technicals (RSI ~22), but for long-term investors, the current price near $83 (down from a 52-week high of $211.48) and a P/E of 49.7x (well below historical norms) present a more attractive entry point given ongoing 20%+ revenue and earnings growth.

If you are a short-term trader, the technicals and sentiment suggest further downside risk, so selling or reducing exposure may be prudent. Long-term holders with conviction in ServiceNow's fundamentals may consider holding or even adding, as the business remains strong and valuation has reset, but be prepared for continued volatility.

The biggest risks are: 1) AI-driven competition eroding SaaS growth, 2) liquidity tightening with current and quick ratios below 1 (0.95), and 3) further negative sentiment and technical breakdowns. Macro uncertainty and regulatory risks, especially in financial services, also loom.

Short-term, the key support is $81.24 (52-week low) with resistance at $100-$110; a break below support could see further declines. Analyst targets have been cut, with UBS now at $100. For a bullish reversal, price must reclaim and hold above $100-$110.

NOW is fairly valued after a sharp correction: P/E is 49.7x (down from historical highs), P/S and EV/EBITDA have compressed, and the premium is justified by 20%+ growth. It trades at a premium to peers but below its own historical multiples, making it attractive for growth investors.

ServiceNow remains fundamentally strong: FY25 revenue grew 20.9% YoY, net margin is 13.2%, and gross margin is 77.5%. The business model is high-quality, recurring SaaS with low churn and strong cash flow, though liquidity is somewhat tight (current ratio ~0.95).

Technically, NOW is in a strong downtrend: price is below all major moving averages (50/150/200 SMA), RSI is deeply oversold (~22), and there is no bullish reversal pattern. Support is at $81.24, resistance at $100-$110. Wait for a confirmed base or reversal before entering.

Key catalysts include upcoming earnings (which have historically beaten estimates), adoption and monetization of AI-powered products, and any shift in sentiment from analyst upgrades or positive macro/IT spending trends. A technical reversal above $100 would also be a bullish signal.

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