PG AI Stock Analysis – Buy, Hold, or Avoid?
The Procter & Gamble Company (PG)
Fundamentals
Procter & Gamble (PG) exhibits stable and consistent financial performance characterized by steady revenue growth and strong profitability metrics. The company maintains solid operational efficiency with resilient earnings quality and a diversified product base that supports sustained cash flow generation.
Financial Highlights
- Revenue
- Net Income
- Net Margin (%)
Revenue
1.50% YoY
Q2 2026
Net Income
-17.12% YoY
Q2 2026
Net Margin
Q2 2026
Growth Metrics
Revenue Growth YoY
Latest Quarter: Q2 2026
Net Income Growth YoY
Latest Quarter: Q2 2026
Revenue Per Share Growth YoY
Latest Quarter: Q2 2026
EPS Growth YoY
Latest Quarter: Q2 2026
Book Value Per Share Growth YoY
Latest Quarter: Q2 2026
| Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | 21.2B | 21.2B | 22.2B | 22.4B | 20.9B | 19.8B | 21.9B | 21.7B |
| Revenue Growth YoY | +1.50% | +7.38% | +1.49% | +2.99% | +1.74% | -2.07% | +2.06% | -0.61% |
| Net Income | 3.0B | 4.0B | 4.3B | 4.8B | 3.6B | 3.8B | 4.6B | 4.0B |
| Net Income Growth YoY | -17.12% | +5.28% | -6.46% | +19.98% | +15.27% | +0.40% | +33.51% | -12.43% |
| EPS | $1.27 | $1.66 | $1.82 | $2.00 | $1.51 | $1.58 | $1.94 | $1.65 |
| EPS Growth YoY | -15.89% | +5.06% | -6.19% | +21.21% | +16.15% | +1.28% | +34.72% | -12.70% |
Profitability Metrics
Technical Analysis
Procter & Gamble (PG) is currently in a technical topping phase, trading below its key moving averages with a bearish trend indication despite neutral momentum signals. The stock is range-bound between approximately $139.43 support and $153.55 resistance, displaying mild bearish candlestick patterns and a medium-term downtrend channel. Mixed MACD signals and declining price momentum suggest caution for traders amid increasing volatility and distribution activity.
No extreme reading
Price in downtrend
Range-bound market
50 below 200 - bearish
Key Technical Values
Price with Moving Averages
50-day, 150-day and 200-day simple moving averages
Relative Strength Index
Momentum oscillator measuring speed and magnitude of price changes
RSI (14)
Earnings
Procter & Gamble (PG) exhibits stable and consistent financial performance characterized by steady revenue growth and strong profitability metrics. The company maintains solid operational efficiency with resilient earnings quality and a diversified product base that supports sustained cash flow generation.
Latest Earnings
Q2 2026 Earnings (Jun 30, 2026)
Earnings Per Share (EPS)
Actual
$1.43
Estimated
$1.41
Surprise
+$0.02
Surprise %
+1.42%
Revenue
Actual
$21.2B
Estimated
$21.38B
Surprise
-$178.95M
Surprise %
-0.84%
Historical Earnings
| Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Earnings Per Share | ||||||||
| EPS (Actual) | $1.43 | $1.59 | $1.88 | $1.99 | $1.48 | $1.54 | $1.88 | $1.93 |
| EPS (Estimated) | $1.41 | $1.56 | $1.86 | $1.90 | $1.42 | $1.52 | $1.89 | $1.90 |
| EPS Surprise | +$0.02 | +$0.03 | +$0.02 | +$0.09 | +$0.06 | +$0.02 | -$0.01 | +$0.03 |
| % Diff | +1.4% | +1.9% | +1.1% | +4.7% | +4.2% | +1.3% | -0.5% | +1.6% |
| Revenue | ||||||||
| Revenue (Actual) | $21.2B | $21.24B | $22.21B | $22.39B | $20.89B | $19.78B | $21.88B | $21.74B |
| Revenue (Estimated) | $21.38B | $20.53B | $22.3B | $22.18B | $20.84B | $20.15B | $21.58B | $21.99B |
| Revenue Surprise | -$178.95M | +$703.28M | -$89.34M | +$204.34M | +$48.31M | -$377.98M | +$303.76M | -$249.38M |
| % Diff | -0.8% | +3.4% | -0.4% | +0.9% | +0.2% | -1.9% | +1.4% | -1.1% |
Valuation
Procter & Gamble (PG) presents a balanced valuation with stable earnings growth and strong profitability amidst a challenging consumer spending environment. While trading below some historical valuation levels, the stock offers moderate upside potential supported by solid dividends and resilient market position in the consumer defensive sector.
Valuation Metrics
Price to Earnings
TTM
Price to Sales
TTM
Price to Book
TTM
Enterprise Value to EBITDA
TTM
Enterprise Value to Revenue
TTM
| Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Price to Earnings | 28.87 | 21.75 | 19.69 | 19.21 | 26.38 | 26.97 | 21.60 | 26.24 |
| Price to Sales | 16.75 | 16.44 | 15.64 | 16.73 | 18.72 | 20.23 | 18.02 | 18.77 |
| Price to Book | 6.54 | 6.40 | 6.55 | 7.03 | 7.52 | 7.65 | 7.71 | 7.87 |
| Enterprise Value to EBITDA | 208.25 | 62.32 | 57.92 | 57.09 | 76.42 | 76.34 | 61.66 | 70.76 |
| Enterprise Value to Revenue | 17.90 | 17.60 | 16.80 | 17.83 | 19.96 | 21.49 | 19.14 | 19.88 |
Sentiment & Analyst Ratings
Procter & Gamble currently exhibits a mixed sentiment profile, balancing a fiscal Q4 earnings beat with a revenue miss and cautious guidance for fiscal 2027. Analysts and retail investors show moderate confidence driven by productivity savings and dividend reliability but tempered by flat organic sales and margin pressures. Leadership transition adds a layer of governance continuity yet some uncertainty.
Analyst Recommendations
Risk Assessment
Procter & Gamble (PG) exhibits a stable but moderately leveraged financial position with liquidity metrics below ideal thresholds, reflecting a business model that relies more on long-term asset funding than short-term asset liquidity. The company faces key risks related to consumer spending behavior, cost inflation, and competitive pressures, but continues to maintain a resilient brand portfolio and steady earnings growth. Market sentiment is cautiously optimistic with a moderate buy consensus, supported by a solid earnings track record and manageable debt levels, though external macroeconomic and input cost pressures warrant vigilance.
Liquidity & Solvency
Frequently Asked Questions about PG
AI Answers: Common Questions About PG
Get AI-powered answers to the questions investors ask most about The Procter & Gamble Company
PG is a good long-term buy due to steady 3-4% revenue growth, 5% EPS CAGR, strong margins (~50% gross, ~18% net), and a 3% dividend yield. Valuation at P/E ~20.8 is fair relative to peers and historical averages.
Short-term traders should consider selling or avoiding new positions given bearish technical signals including price below key moving averages and a death cross. Medium-term investors may hold and reassess after upcoming earnings.
Key risks include margin pressure from inflation, consumer spending softness leading to volume declines, supply chain disruptions, and currency fluctuations impacting international results.
Downside technical targets are $139.43 and $137.62 (52-week low). Resistance lies at $147.45 and $153.55. Analysts suggest 10-15% medium-term upside based on fundamentals and valuation.
PG trades at a P/E of 20.82, slightly above sector median but justified by brand strength and dividend yield (~3%). EV/EBITDA is elevated recently but normalizes over trailing twelve months, supporting a fair valuation.
Fundamentals are strong with consistent revenue and earnings growth, stable margins, high earnings quality, and a diversified global product portfolio. EPS growth is supported by operational efficiency and share buybacks.
Technically bearish with price below 50, 150, and 200-day SMAs, death cross confirmed, and range-bound between $139.43 support and $153.55 resistance. Momentum fading and increased selling volume suggest caution.
Potential catalysts include successful innovation and premiumization, productivity savings offsetting inflation, and positive earnings surprises with upward guidance revisions.
Want a Personalized Answer?
Get AI-powered insights tailored to your risk tolerance and investment goals.