PG AI Stock Analysis – Buy, Hold, or Avoid?

The Procter & Gamble Company (PG)

Fundamentals

Essentia
Essentia
Fundamental Analysis
BULLISH

Procter & Gamble (PG) exhibits stable and consistent financial performance characterized by steady revenue growth and strong profitability metrics. The company maintains solid operational efficiency with resilient earnings quality and a diversified product base that supports sustained cash flow generation.

Financial Highlights

Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026$0$6.0B$12.0B$18.0B$24.0BRevenue & Net Income ($)14%16%18%20%22%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$21.20B

1.50% YoY

Q2 2026

Net Income

$3.00B

-17.12% YoY

Q2 2026

Net Margin

14.13%

Q2 2026

Growth Metrics

Revenue Growth YoY

1.50%

Latest Quarter: Q2 2026

Net Income Growth YoY

-17.12%

Latest Quarter: Q2 2026

Revenue Per Share Growth YoY

2.84%

Latest Quarter: Q2 2026

EPS Growth YoY

-15.89%

Latest Quarter: Q2 2026

Book Value Per Share Growth YoY

5.24%

Latest Quarter: Q2 2026

 Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024
Revenue21.2B21.2B22.2B22.4B20.9B19.8B21.9B21.7B
Revenue Growth YoY+1.50%+7.38%+1.49%+2.99%+1.74%-2.07%+2.06%-0.61%
Net Income3.0B4.0B4.3B4.8B3.6B3.8B4.6B4.0B
Net Income Growth YoY-17.12%+5.28%-6.46%+19.98%+15.27%+0.40%+33.51%-12.43%
EPS$1.27$1.66$1.82$2.00$1.51$1.58$1.94$1.65
EPS Growth YoY-15.89%+5.06%-6.19%+21.21%+16.15%+1.28%+34.72%-12.70%

Profitability Metrics

No profitability metrics available

Technical Analysis

Candela
Candela
Technical Analysis
BEARISH

Procter & Gamble (PG) is currently in a technical topping phase, trading below its key moving averages with a bearish trend indication despite neutral momentum signals. The stock is range-bound between approximately $139.43 support and $153.55 resistance, displaying mild bearish candlestick patterns and a medium-term downtrend channel. Mixed MACD signals and declining price momentum suggest caution for traders amid increasing volatility and distribution activity.

RSI
Hold
Neutral44

No extreme reading

03070100
Trend
Sell
Strong Downtrend

Price in downtrend

-2.1% from 200 SMA
ADX
Hold
Weak/No Trend10

Range-bound market

Weak
MA Cross
Sell
Below 50/200

50 below 200 - bearish

50
200

Key Technical Values

Price
$144.98
50 SMA
$147.38
150 SMA
$148.36
200 SMA
$148.03
52W High
$167.25
52W Low
$137.62

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
44Neutral

Earnings

Essentia
Essentia
Fundamental Analysis
BULLISH

Procter & Gamble (PG) exhibits stable and consistent financial performance characterized by steady revenue growth and strong profitability metrics. The company maintains solid operational efficiency with resilient earnings quality and a diversified product base that supports sustained cash flow generation.

Latest Earnings

Q2 2026 Earnings (Jun 30, 2026)

Earnings Per Share (EPS)

Beat

Actual

$1.43

Estimated

$1.41

Surprise

+$0.02

Surprise %

+1.42%

Revenue

Miss

Actual

$21.2B

Estimated

$21.38B

Surprise

-$178.95M

Surprise %

-0.84%

Historical Earnings

 Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024
Earnings Per Share
EPS (Actual)$1.43$1.59$1.88$1.99$1.48$1.54$1.88$1.93
EPS (Estimated)$1.41$1.56$1.86$1.90$1.42$1.52$1.89$1.90
EPS Surprise+$0.02+$0.03+$0.02+$0.09+$0.06+$0.02-$0.01+$0.03
% Diff+1.4%+1.9%+1.1%+4.7%+4.2%+1.3%-0.5%+1.6%
Revenue
Revenue (Actual)$21.2B$21.24B$22.21B$22.39B$20.89B$19.78B$21.88B$21.74B
Revenue (Estimated)$21.38B$20.53B$22.3B$22.18B$20.84B$20.15B$21.58B$21.99B
Revenue Surprise-$178.95M+$703.28M-$89.34M+$204.34M+$48.31M-$377.98M+$303.76M-$249.38M
% Diff-0.8%+3.4%-0.4%+0.9%+0.2%-1.9%+1.4%-1.1%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

Procter & Gamble (PG) presents a balanced valuation with stable earnings growth and strong profitability amidst a challenging consumer spending environment. While trading below some historical valuation levels, the stock offers moderate upside potential supported by solid dividends and resilient market position in the consumer defensive sector.

Valuation Metrics

Price to Earnings

21.48

TTM

Price to Sales

3.96

TTM

Price to Book

6.47

TTM

Enterprise Value to EBITDA

17.35

TTM

Enterprise Value to Revenue

4.24

TTM

 Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024
Price to Earnings28.8721.7519.6919.2126.3826.9721.6026.24
Price to Sales16.7516.4415.6416.7318.7220.2318.0218.77
Price to Book6.546.406.557.037.527.657.717.87
Enterprise Value to EBITDA208.2562.3257.9257.0976.4276.3461.6670.76
Enterprise Value to Revenue17.9017.6016.8017.8319.9621.4919.1419.88

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

Procter & Gamble currently exhibits a mixed sentiment profile, balancing a fiscal Q4 earnings beat with a revenue miss and cautious guidance for fiscal 2027. Analysts and retail investors show moderate confidence driven by productivity savings and dividend reliability but tempered by flat organic sales and margin pressures. Leadership transition adds a layer of governance continuity yet some uncertainty.

Analyst Recommendations

As of Aug 1, 2026
Strong SellSellHoldBuyStrong Buy
Buy
3.8 / 5.0
Based on 25 analyst ratings
Strong Sell
0
Sell
0
Hold
11
Buy
8
Strong Buy
6

Risk Assessment

Sentinel
Sentinel
Risk Assessment
MODERATE

Procter & Gamble (PG) exhibits a stable but moderately leveraged financial position with liquidity metrics below ideal thresholds, reflecting a business model that relies more on long-term asset funding than short-term asset liquidity. The company faces key risks related to consumer spending behavior, cost inflation, and competitive pressures, but continues to maintain a resilient brand portfolio and steady earnings growth. Market sentiment is cautiously optimistic with a moderate buy consensus, supported by a solid earnings track record and manageable debt levels, though external macroeconomic and input cost pressures warrant vigilance.

Liquidity & Solvency

Frequently Asked Questions about PG

AI Answers: Common Questions About PG

Get AI-powered answers to the questions investors ask most about The Procter & Gamble Company

PG is a good long-term buy due to steady 3-4% revenue growth, 5% EPS CAGR, strong margins (~50% gross, ~18% net), and a 3% dividend yield. Valuation at P/E ~20.8 is fair relative to peers and historical averages.

Short-term traders should consider selling or avoiding new positions given bearish technical signals including price below key moving averages and a death cross. Medium-term investors may hold and reassess after upcoming earnings.

Key risks include margin pressure from inflation, consumer spending softness leading to volume declines, supply chain disruptions, and currency fluctuations impacting international results.

Downside technical targets are $139.43 and $137.62 (52-week low). Resistance lies at $147.45 and $153.55. Analysts suggest 10-15% medium-term upside based on fundamentals and valuation.

PG trades at a P/E of 20.82, slightly above sector median but justified by brand strength and dividend yield (~3%). EV/EBITDA is elevated recently but normalizes over trailing twelve months, supporting a fair valuation.

Fundamentals are strong with consistent revenue and earnings growth, stable margins, high earnings quality, and a diversified global product portfolio. EPS growth is supported by operational efficiency and share buybacks.

Technically bearish with price below 50, 150, and 200-day SMAs, death cross confirmed, and range-bound between $139.43 support and $153.55 resistance. Momentum fading and increased selling volume suggest caution.

Potential catalysts include successful innovation and premiumization, productivity savings offsetting inflation, and positive earnings surprises with upward guidance revisions.

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