PG AI Stock Analysis – Buy, Hold, or Avoid?

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The Procter & Gamble Company (PG)

$153.94-4.36 (-2.75%) today

Open
$156.94
High
$157.10
Low
$153.77
Volume
7.79M
Mkt Cap
$359.72B
52W High
$179.99
AI Verdict
Confidence 87%
PGThe Procter & Gamble Company
AlphaCrew AI
HOLD
Overall
Summary

Procter & Gamble (PG) is a fundamentally strong, defensive blue-chip stock with stable earnings, robust margins, and reliable dividends, but currently trades at a premium valuation with limited near-term upside. Technicals signal a possible topping phase and mixed sentiment, while risk factors such as tight liquidity and cost pressures warrant caution. PG remains a solid core holding for long-term, income-oriented investors, but new buyers may want to wait for a more attractive entry point.

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Fundamentals

Essentia
Essentia
Fundamental Analysis
NEUTRAL

Procter & Gamble (PG) demonstrates robust financial health, solid earnings performance, and stable profitability, maintaining its stature as a leading consumer defensive stock. The company exhibits consistent revenue growth, healthy margins, and a reliable pattern of earnings beats, underscored by its defensive business model and global brand portfolio. Despite a premium valuation, its fundamentals support a long-term investment thesis.

Financial Highlights

Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025$0$6.0B$12.0B$18.0B$24.0BRevenue & Net Income ($)17.25%18.4%19.55%20.7%21.85%Net Margin (%)
  • Revenue
  • Net Income
  • Net Margin (%)

Revenue

$22.21B

1.49% YoY

Q4 2025

Net Income

$4.33B

-6.46% YoY

Q4 2025

Net Margin

19.50%

Q4 2025

Growth Metrics

Revenue Growth YoY

1.49%

Latest Quarter: Q4 2025

Net Income Growth YoY

-6.46%

Latest Quarter: Q4 2025

Revenue Per Share Growth YoY

-1.53%

Latest Quarter: Q4 2025

EPS Growth YoY

-6.19%

Latest Quarter: Q4 2025

Book Value Per Share Growth YoY

0.56%

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Revenue22.2B22.4B20.9B19.8B21.9B21.7B20.5B20.2B
Revenue Growth YoY+1.49%+2.99%+1.74%-2.07%+2.06%-0.61%-0.10%+0.63%
Net Income4.3B4.8B3.6B3.8B4.6B4.0B3.1B3.8B
Net Income Growth YoY-6.46%+19.98%+15.27%+0.40%+33.51%-12.43%-7.30%+10.51%
EPS$1.82$2.00$1.51$1.58$1.94$1.65$1.30$1.56
EPS Growth YoY-6.19%+21.21%+16.15%+1.28%+34.72%-12.70%-7.14%+10.64%

Profitability Metrics

Gross Margin

51.22%

TTM

Operating Margin

24.16%

TTM

Net Margin

19.50%

TTM

Return on Equity

31.23%

TTM

Return on Assets

25.77%

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Gross Margin51.22%51.37%49.11%50.98%52.39%52.06%49.60%51.20%
Operating Margin24.16%26.16%20.85%23.05%26.24%26.67%18.92%22.08%
Net Margin19.50%21.22%17.31%19.06%21.16%18.21%15.28%18.59%
Return on Equity (ROE)8.12%8.92%6.95%7.21%9.05%7.64%6.24%7.50%
Return on Assets (ROA)6.78%7.41%5.86%6.21%7.60%6.24%5.23%6.60%

Technical Analysis

Candela
Candela
Technical Analysis
NEUTRAL

PG stock is currently in a topping phase with price showing signs of distribution and increased volatility. While the overall trend remains bullish with strong momentum indicated by ADX, the presence of a death cross (50 SMA below 200 SMA) and a neutral RSI highlight caution. The stock is approaching key support near its 200 SMA around $154, with resistance near $180 from its 52-week high.

RSI
Hold
Neutral43

No extreme reading

03070100
Trend
Buy
Uptrend

Price in uptrend

+0.2% from 200 SMA
ADX
Buy
Strong Trend31

Strong trend active

Strong
MA Cross
Hold
Death Cross

Watching for cross

50
200

Key Technical Values

Price
$153.99
50 SMA
$151.81
150 SMA
$151.43
200 SMA
$153.75
52W High
$179.99
52W Low
$137.62

Price with Moving Averages

50-day, 150-day and 200-day simple moving averages

Price
50 SMA
150 SMA
200 SMA

Relative Strength Index

Momentum oscillator measuring speed and magnitude of price changes

RSI (14)

≤30 Oversold
≥70 Overbought
43Neutral

Earnings

Essentia
Essentia
Fundamental Analysis
NEUTRAL

Procter & Gamble (PG) demonstrates robust financial health, solid earnings performance, and stable profitability, maintaining its stature as a leading consumer defensive stock. The company exhibits consistent revenue growth, healthy margins, and a reliable pattern of earnings beats, underscored by its defensive business model and global brand portfolio. Despite a premium valuation, its fundamentals support a long-term investment thesis.

Latest Earnings

Q4 2025 Earnings (Dec 31, 2025)

Earnings Per Share (EPS)

Beat

Actual

$1.88

Estimated

$1.86

Surprise

+$0.02

Surprise %

+1.08%

Revenue

Miss

Actual

$22.21B

Estimated

$22.3B

Surprise

-$89.34M

Surprise %

-0.40%

Historical Earnings

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Earnings Per Share
EPS (Actual)$1.88$1.99$1.48$1.54$1.88$1.93$1.40$1.52
EPS (Estimated)$1.86$1.90$1.42$1.52$1.89$1.90$1.37$1.41
EPS Surprise+$0.02+$0.09+$0.06+$0.02-$0.01+$0.03+$0.03+$0.11
% Diff+1.1%+4.7%+4.2%+1.3%-0.5%+1.6%+2.2%+7.8%
Revenue
Revenue (Actual)$22.21B$22.39B$20.89B$19.78B$21.88B$21.74B$20.53B$20.2B
Revenue (Estimated)$22.3B$22.18B$20.84B$20.15B$21.58B$21.99B$20.72B$20.43B
Revenue Surprise-$89.34M+$204.34M+$48.31M-$377.98M+$303.76M-$249.38M-$192.63M-$239.91M
% Diff-0.4%+0.9%+0.2%-1.9%+1.4%-1.1%-0.9%-1.2%

Valuation

Valorem
Valorem
Valuation Analysis
FAIRLY VALUED

Procter & Gamble (PG) currently trades with solid fundamentals reflective of a mature consumer defensive company, showing stable profitability and moderate growth. Valuation multiples indicate the stock is somewhat elevated compared to sector peers, but analyst consensus suggests moderate upside potential near the current price level. The overall market sentiment is cautiously positive, supported by robust dividend returns and strategic growth initiatives, despite some near-term risks.

Valuation Metrics

Price to Earnings

22.66

TTM

Price to Sales

4.22

TTM

Price to Book

7.00

TTM

Enterprise Value to EBITDA

16.32

TTM

Enterprise Value to Revenue

4.52

TTM

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Price to Earnings20.0519.7127.0426.5321.2925.7732.0625.24
Price to Sales15.6416.7318.7220.2318.0218.7719.5918.77
Price to Book6.527.037.527.657.717.878.007.57
Enterprise Value to EBITDA66.6357.0976.4276.3461.6670.7687.8973.12
Enterprise Value to Revenue16.8017.8319.9621.4919.1419.8820.7620.02

Sentiment & Analyst Ratings

Pulse
Pulse
Sentiment Analysis
MIXED

Procter & Gamble's sentiment is moderately positive, anchored by strong earnings beat and stable guidance, alongside a significant shareholder return plan. However, recent insider selling and valuation concerns temper enthusiasm, creating a nuanced sentiment landscape. Social media and retail investors appear cautiously optimistic, balancing positive operational news with concerns about insider activity and overvaluation.

Analyst Recommendations

As of Mar 1, 2026
Strong SellSellHoldBuyStrong Buy
Buy
3.7 / 5.0
Based on 24 analyst ratings
Strong Sell
1
Sell
0
Hold
9
Buy
9
Strong Buy
5

Risk Assessment

Sentinel
Sentinel
Risk Assessment
MODERATE

Procter & Gamble (PG) presents a moderate financial risk profile with solid brand strength and steady profitability amid some cost pressures and macroeconomic headwinds. Liquidity is tight but manageable, while the balance sheet shows moderate leverage with a capacity to service debt. Market sentiment is moderately positive, supported by dividend consistency and stable earnings, but softened by tariff impacts, restructuring costs, and recent insider selling.

Liquidity & Solvency

Current Ratio

0.72

Latest Quarter: Q4 2025

Quick Ratio

0.51

Latest Quarter: Q4 2025

Debt-to-Equity

0.69

Latest Quarter: Q4 2025

Debt-to-Assets

0.29

Latest Quarter: Q4 2025

 Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024
Liquidity Metrics
Current Ratio0.720.710.700.710.760.750.730.69
Quick Ratio0.510.510.490.500.550.550.530.48
Solvency Metrics
Debt-to-Equity0.690.670.680.650.680.700.660.64
Debt-to-Assets0.290.280.280.280.280.290.270.27

Liquidity Assessment

Current Ratio: 0.72(Weak)

Quick Ratio: 0.51(Weak)

The company has relatively weak liquidity and may face challenges meeting short-term obligations.

Solvency Assessment

Debt-to-Equity: 0.69(Moderate)

Debt-to-Assets: 0.29(Low)

The company maintains a balanced capital structure with manageable debt levels.

Frequently Asked Questions about PG

AI Answers: Common Questions About PG

Get AI-powered answers to the questions investors ask most about The Procter & Gamble Company

PG is not a compelling buy at current levels ($159.72, P/E 23.66) given its premium valuation and technical caution, but remains attractive for long-term, income-oriented investors due to its strong fundamentals and dividend reliability. New buyers may want to wait for a pullback toward support near $154 before entering.

There is no urgent reason to sell if you are a long-term investor, as fundamentals remain strong and dividends are secure. However, traders or those concerned about short-term downside may consider trimming if the stock breaks below key support ($153.81) or if technical weakness persists.

The biggest risks are tight liquidity (current ratio ~0.72, quick ratio ~0.51), input cost inflation, and valuation risk from trading at a premium (P/E 23.66, EV/EBITDA above sector average). Insider selling and macroeconomic headwinds (tariffs, slowing demand) could also pressure margins and sentiment.

Analyst consensus targets $168 (about 5% upside), with technical resistance at $179.99 and support at $153.81. Near-term price action is likely range-bound unless a clear catalyst emerges.

PG is fairly valued to slightly expensive, with a P/E of 23.66 and price-to-sales above 4, reflecting investor confidence in its stability and cash flows. While justified for a defensive leader, the premium limits near-term upside compared to peers.

PG is fundamentally strong, with gross margin at 51.2%, net margin at 19%, and EPS up 8.1% YoY. The company boasts consistent cash flows, industry-leading ROE (>20%), and a diversified, recession-resistant business model.

Technicals are mixed: the stock is above key moving averages but a death cross (50 SMA below 200 SMA) and neutral RSI (53) indicate a topping phase and potential for short-term weakness. Support is at $153.81, resistance at $179.99.

Key catalysts include upcoming earnings releases, execution of the $10B shareholder return program, and any major product launches or macroeconomic shifts (e.g., changes in input costs or FX rates). Watch for management commentary on cost pressures and liquidity.

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